Smart meters have made it possible to understand how buildings use energy with a level of detail that would have been unheard of just a few years ago. The question for energy efficiency and electrification program administrators is how to best use this data to optimize outcomes for customers, the grid, and the climate.

Join Recurve's Mia Hermine and Shweta Sanjeev from the Building Decarbonization Coalition at the upcoming Behavior, Energy, & Climate Change conference for a deep dive into how smart meter data can be used to identify customers who are most likely to benefit from electrification initiatives based on energy consumption patterns.

Monday, November 13th
Electrification Breakout Session
3:30 PM - 5:00 PM
Hyatt Regency
Sacramento, CA

In this session, Mia will present findings from the recently completed TECH Clean California Innovative Customer Targeting Pilot, conducted in partnership with Southern California Edison (SCE).

What to Expect:

• Learn how specific energy consumption patterns (heating, cooling, peak energy use) can predict which customers are most likely to save on their energy bills by electrifying.
• A case study will examine a targeted email campaign, contrasting its ROI and impact against broader outreach efforts.
• Understand how AMI (smart meter) data can significantly amplify the value and efficiency of limited marketing budgets.

This session will offer invaluable insights for energy professionals, utility executives, and program administrators on maximizing the return on marketing dollars and customer benefits while advancing climate, equity, and grid resilience goals.