Buildings play a crucial role in our clean energy future. We must electrify space and water heating to cut fossil fuel use and harness our increasingly renewable power grid. But the impact of electrification programs can vary widely depending on their timing and…
Data in Action
Targeting for EE and DR Requires Two Flavors: Potential to Save and Propensity to Buy
The growth of energy efficiency (EE), demand response (DR), building electrification, electric vehicles (EVs), and other behind-the-meter energy technologies promises significant environmental benefits, substantial savings for consumers, and vital grid stability for…
How Targeting Can Transform Electrification Initiatives
Recurve’s real time measurement of electrification’s impacts on the grid and customer bills showed that the top 25% of targeted customers were delivering nearly all summer peak energy savings. Summer peak reductions are critical for reliability, greenhouse…


